A career built around people
Dr. Brandon Rennick’s background spans chiropractic, entrepreneurship, sales, and business development. He now leads Operations & Growth at Overcy and runs Wakehurst Advisory. This combination connects questions about technology with the people and processes inside a business.
Where Overcy fits
At Overcy, Brandon works at the intersection of operations, growth, and customer experience. The opportunity is not to add technology for its own sake. It is to find repeatable work that can be handled more consistently while people remain involved where judgment and trust matter.
What business owners should ask
Start with the customer experience. Where are calls missed? Which follow-ups slip? What information is repeatedly entered into multiple systems? Those questions are more useful than beginning with a list of AI features.
From idea to implementation
A practical rollout can start with one workflow, clear boundaries, realistic tests, and an agreed measure of progress. The process also needs people who understand their responsibilities. This guide connects those operating questions with Brandon’s professional work; it is not a quoted interview or a customer case study.
Connecting a varied career to a focused role
The relationship between growth and delivery
A new customer experiences the whole business, not just the sales conversation. An unanswered callback or an unclear next step can undo the work that generated the inquiry. That makes operations relevant to growth: someone has to connect the interest created by marketing with the experience delivered by the team.
Where the two businesses fit
Brandon leads Operations & Growth at Overcy. He also runs Wakehurst Advisory, which focuses on culture, branding, and business growth. These are related but different conversations. A leadership or positioning challenge may call for advisory work; a defined communication workflow may call for a discussion about AI implementation.
Bring a concrete business question
A useful first conversation starts with a real example: a missed call, an inquiry that changed hands several times, or a process employees complete differently. Explain who is affected and what a better result would look like. That gives Brandon context for discussing the people, process, and technology involved without assuming every problem needs the same solution.
Start with a
real workflow.
See what Overcy is building, then bring a specific task, its operating rules, and your questions to the conversation.
Explore OvercyTalk with Brandon ↗Brandon Rennick leads Operations & Growth at Overcy. This professional relationship is the context for the Overcy links in this guide. Examples describe possible workflow designs, not guaranteed capabilities or performance.